The SBA & SCORE offer: Using Data to Drive Growth with Google and Get Found on Google Search & Maps

Event details

  • Tuesday | August 14, 2018
  • 6:00 pm - 8:30 pm
  • Medaille College, Main Building Auditorium 18 Agassiz Circle L108 Lower level, Buffalo, NY 14214

At this FREE Event, learn what tools every business should be using to get found, attract new customers and succeed online! Google is a key gateway to drive existing and new customers to your business!

Register

You will Learn:
• How other people find your business online using SEO, web analytics, and more.
• To run your business more efficiently using online tools.
• How customers are able to find your business in Google.com search results.
• Identifying business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your plan
• Selecting tools to help you find the answers you need

This event will cover two topics
Using Data to Drive Growth
Primary description:
Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.
Secondary description:
Learn about tools that can help you understand customer behavior with your online presence. We’ll show you how you can use this info to make informed decisions about your ongoing online marketing strategy.In this session we’ll introduce talk about:
• Identifying business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your plan
• Selecting tools to help you find the answers you need

Get Found on Google Search and Maps:

Explore Google My Business, a free tool for local businesses, who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your listing, and take advantage of a free website.
In this session we’ll show you how to:
• Create or claim your Google My Business listing
• Manage your business info across Google Search and Maps
• Use Google My Business to connect with potential customers
• Create a free website using the info from your business listing
Presented by: Randi Penfil,
Speaker for Google’s Get Your
Business Online Program

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