Building Your Brand

Program Overview: Strategic Storytelling: Crafting Your Business Narrative & Personal Branding for Business Leaders

Your story is your strategy. In today’s competitive marketplace, the most successful business leaders aren’t just those with great products or services—they’re the ones who can authentically communicate their value, vision, and unique expertise to the world.

This intimate dinner setting provides the perfect opportunity to connect with fellow women business leaders while gaining actionable insights you can implement immediately. Harness the transformative power of strategic storytelling to elevate your personal brand, amplify your business impact, and transform how you present yourself and your business to the world.

What You’ll Discover:

• Strategic Brand Positioning: Learn how to identify and articulate your unique value proposition using proven frameworks from entrepreneurship and innovation strategy.
• Narrative Architecture: Master the essential elements of compelling business storytelling that resonate with clients, investors, and industry peers.
• Innovation as Personal Brand Strategy: Explore how design thinking principles can revolutionize your approach to personal branding—because as Professor Krzan teaches, “Innovation isn’t just for products… It’s for people. It’s for teams. It’s for how we lead.“
• Experiential Brand Building: Discover the power of prototyping and experimentation in testing and refining your personal brand message across different platforms and audiences.
• AI-Powered Brand Enhancement: Learn practical ways to leverage AI as a strategic thought partner in developing and amplifying your brand narrative.

Featured Speaker: Celine Krzan, Clinical Assistant Professor of Entrepreneurship, Operations Management & Strategy, University at Buffalo School of Management. Drawing from her extensive experience mentoring emerging entrepreneurs, leading innovation programs, and developing experiential learning strategies, Celine Krzan brings a unique blend of academic insight and real-world application to personal branding and business storytelling. Learn More About the Guest Speaker Here.

Before You Arrive Reflection: “Consider how you want to be known in your industry and community. What makes your brand uniquely you? What story does your brand tell, and how do you want people to feel when they encounter your business? Think about the gap between how you see your brand and how others might perceive it.”

#NAWBOBrandBuilders, #NAWBOStorytellers, #HerStoryHerBusiness, #BuffaloBusinessWomen

📍 Location: The iconic Chef’s Restaurant, 291 Seneca Street, Buffalo, NY

🕠 Time: Doors open at 5:30 PM

🚗 Perks: Complimentary parking | 🍷 Cash bar available

💲 Ticket Pricing: See all of our dinner meeting pricing options

• NAWBO Members: $40
• Guests: $45
• Diamond Chapter Partners: Free
• Platinum Chapter Partners: Free
• Gold Chapter Partners: $30
• Silver Chapter Partners: $36

⚠️ Please Note: Topics and speakers may evolve as the series progresses. Stay tuned via our website and social media channels for the latest updates.

👋 First Time Joining Us? Whether you’re curious about NAWBO, thinking about membership, or just want to network with a dynamic community of women entrepreneurs, we’d love to welcome you!

📅 Registration Deadline: Registration closes Friday, September 5th at 5:00 PM. The dinner event is on Wednesday, September 10th — secure your spot early, as space is limited and this event is expected to fill quickly.

👇 Register Here 👇